Apple Music hits 50 million subscribers as CEO confirms video push

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Cook told graduates to use that power fearlessly.

Unsurprisingly, Cook also took the opportunity to take a swipe at the common data collection practices in the industry.

He also pointed out as a notable fact that the company rejects "the excuse that getting the most out of technology means trading away your right to privacy". This is what Apple CEO Tim Cook was recently invited to do and in the process, took a jab at social media and internet companies like Facebook over privacy matters. When Cook criticized Facebook on data privacy in an interview with MSNBC last month, it prompted an uncharacteristically sharp rebuke from Facebook CEO Mark Zuckerberg.

Facebook came under fire earlier this year after it disclosed that it had harvested personal data of up to 87 million users through a political data analytics firm called Cambridge Analytica.

Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal.

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"Fearless, like the women who say "me too" and "times up". While Facebook does "pay a lot of money, so does Apple". Cook said. "Because Steve taught us that's how change happens, and from him I learned to never be content with the way that things are". China has become one of Apple's most important markets since Cook became CEO in 2011, and the company now has 41 retail stores in the region, the most outside of the US.

"In every way at every turn, the question we ask ourselves is not, 'What can we do?', but 'What should we do?" "Because we know it belongs to you", Cook said in his address at Duke University in Durham, North Carolina.

The company caught flack when it announced in February a plan to move iCloud accounts registered in mainland China to state-run Chinese servers.

Apple has less need for data after closing its advertising division, iAd, in 2016; and iOS apps are subject to much stricter terms than Android equivalents about what information they can collect.

"Fearless, like the students of Parkland, Florida, who refused to be silent about the epidemic of gun violence and have rallied millions to their cause", he said.

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