British pubs group JD Wetherspoon JDW.L closed all its social media accounts on Monday, saying it was taking a stand against an industry accused of mis-using personal data and allowing bullying to run rife.
Tim Martin's nearly 900-strong pub chain will have no social media presence following a spate of negative publicity surrounding platforms such as Facebook, which has recently sparked uproar following claims users' details were misused.
Martin has been one of the most vocal supporters of Brexit within the United Kingdom business community, receiving a lot of criticism on social media because of his stance.
The statement also cited social media's "addictive nature" as a reason behind the company's decision.
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As such the pub chain will simultaneously shutter its Facebook, Twitter, Instagram and other accounts associated with all 900 of its pubs as well as its head office as part of moves by chairman Tim Martin to end the "compulsion" of scanning for updates.
Last year, Wetherspoon was forced to issue a denial after a spoof Twitter account falsely claimed the company was not allowing staff to wear poppies at work to commemorate fallen service men and women. He said that he does not believe that closing the accounts will have any affect on the business "whatsoever".
At the time of ditching its social media accounts, the pub chain had more than 100,000 Facebook followers and 6,000 on Instagram.