Last month, Apple caught and fired the employee responsible for leaking details from an internal, confidential meeting about Apple's software roadmap. Put simply, Apple in 2018 may very well smash a number of iPhone sales records.
To counterbalance the rising price of the most premium iPhone in the line, USB analysts suggest that Apple might release relatively cheaper alternatives - like how the iPhone 8 and iPhone 8 Plus seemed like a steal when they released alongside the iPhone X - in addition to discounting older models, like last year's iPhones and the iPhone SE. Last year, another employee was sacked for leaking details about the iPhone X, iPad Pro, and AirPods to 9to5Mac. The company is also working with its suppliers to prevent theft of intellectual property, and to identify individuals who try to access information that they are not entitled to have.More news: Dad in incest case killed daughter, infant son and adoptive father
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The overarching message of the memo is that "leaks are completely avoidable", but anyone who does leak to the press on objective can expect to be found by Apple's well-resourced security department and prosecuted to the fullest possible extent.
But at least one bank thinks that won't be the case, and that this year's iPhone X equivalent will be even more expensive ... Just before last September's special event, an employee leaked a link to the gold master of iOS 11 to the press, again believing he wouldn't be caught. Chances are, the March 2019 announcement window and subsequent tail off is a result of forecasting for where they see iTunes Store sales trending over the next 12 months. The risk is entirely on the Apple employee who passes along the information. In 2017, Apple caught 29 leakers.
The situation is so serious that Apple has been forced to contract employees of other companies to meet all the demands of the customers who are unhappy with their iPhones performance. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it.