After the release of iPhone X in November 2017, Tim Cook had announced in February 2018 about its top-selling performance in the mobile market against all other rivals.
iPhone-maker Apple has hired Brandon Yoon, a former Samsung vice-president, to lead its operations in South Korea, reports Bloomberg's Mark Gurman. Present iPhone X models prices start at $999. The survey also showed a trend among respondents toward buying past years' iPhones.
iPhone X was recognized as the best-selling iPhone in February by Apple CEO Tim Cook. Apple plans to cease production of the iPhone X line, including its new models, according to Campling in a note to clients obtained by CNBC. A 5.8-inch iPhone may still be in production but probably at a lower price says analyst Ming-Chi Kuo of KGI Securities. And Kuo believes that one of these will be more popular than the others. Contrary to Cook's statement, a recent survey report in the U.S. revealed that Apple's iPhone X sales seem to get diminished in the first quarter of 2018 while the sales of iPhone 8 or 8 Plus has risen up since the last quarter of 2017.More news: Nextera Energy INC (NEE) Stake Decreased by Electron Capital Partners Llc
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The analyst further says that Apple over-estimated the iPhone X demand so much that it has already made all the units it will need till the next iPhones arrive.
Will a sales "Supercycle" help the iPhone X shipments?
It is believed that the OLED panel accounts for about one-third of the total production cost of an iPhone X, which is now experiencing much lower sales than expected.
Nevertheless, the iPhone X's failure should not be seen as a bad thing by the customers who can now expect Apple to learn a lesson and price their upcoming phones more reasonably and bring more invention in the iPhone range to woo customers.