The Scientology Network is set to debut tomorrow evening on DirecTV, as well as on connected-TV platforms such as Apple, Roku, Amazon Fire and Google Chromecast, according to promotional material from the church.
DirecTV representative Steven Schwadron confirmed the network's availability to USAToday on Monday.
Rumors of a Scientology network gained ground in early 2017, after rumblings began about a lunch on the website of longtime Scientology chronicler Tony Ortega. The latest evidence of this: a 24-hour Scientology network.
Apparently, the organization ratcheted up its media presence in recent years, making an announcement of its own production studio Scientology Media Productions in 2016.More news: Ken Dodd, Comedy legend dies, aged 90
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While a significant investment for the group, this is not the first time Scientology has used TV as a recruitment tool.
The THR website has reported that, "It's not immediately clear what the network will entail, or who from the church's deep bench of famous members may be enlisted for the programming...."
The network premiere comes just weeks after a Scientology-sponsored Super Bowl ad-which featured some of the same audio and visuals as the network's new trailer-sparked controversy among TV viewers, in light of the accusations of abuse and mistreatment that have been leveled against the Church.
While Cruise has remained Scientology's highest profile member, Leah Remini famously left the Church and did the documentary expose series Scientology and the Aftermath on the A & E Channel to reveal alleged misdeeds.