Microsoft to add new data centers in Europe and Middle East

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Etisalat is also providing consulting, migration and managed services to ensure the smooth transition of business customers to the cloud and sees tremendous potential from Microsoft's intelligent cloud service from data centers.

In Switzerland, data centers will be opened in Geneva and Zurich, and are a response to Microsoft's "engagement with financial institutions and regulators in Switzerland".

The centres will be located in Dubai and Abu Dhabi, and will offer Microsoft Cloud services, comprising Azure, Office 365 and Dynamics 365, to help organisations accelerate their digital transformation journeys, experts noted.

The cloud-computing sites are expected to be available by 2019, the Redmond, Washington-based company said in an emailed statement on Wednesday. The two new regions will provide enterprise-grade reliability, performance and business continuity combined with data residency within Germany and connectivity to Microsoft's global public cloud network. Microsoft's cloud customers in the region include companies such as Emirates Group, Etihad Airways, Majid Al Futtaim, Jumeirah Hotels and Resorts and Landmark Group, among others.

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In contrast to the Microsoft Cloud Deutschland, the company's two new cloud computing centres reportedly will be part of Microsoft's global cloud network, in an effort to target more worldwide companies, said WiWo.

An increasing number of start-ups in the region are also building their businesses on Microsoft Cloud.

Microsoft has a long history of collaboration with various companies which are reliable.

Microsoft's cloud expansion has been full-steam ahead for several years with the company having 38 regions online with 12 additional regions announced. Each datacenter geography, or geo, delivers a consistent experience, backed by robust policies, controls and systems to help keep data safe and help comply with local and regional regulations.

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