Google's planning to re-brand Android Wear as 'Wear OS'

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The screenshot shows Google Play Services' Nearby feature that pops up when it detects a new Android Wear watch can be paired, but as you can see from the image below, it references Wear OS and shows a new colorful logo that sort of mimics the Google Assistant's branding. Renaming and rebranding of the device may attract consumer and will help to eradicate confusion of its OS connectivity to the iPhones and Android devices. It remains unclear whether Google will go forth with the changes, but it makes sense to see changes like this since Android Wear hasn't performed as well as Google has hoped in recent memory.

Android Wear is now mainly used in smartwatches made by Asus (ZenWatch 2 and 3), Fossil (Q Founder, Marshal, Wander), Huawei (Watch), Lenovo (Moto 360 Gen 2, Sport), LG (Watch Urbane, G Watch R) and Tag Heuer (Connected). This according to a Reddit user who claimed to have been greeted with a new icon and moniker when setting up a new Android Wear-powered smartwatch.

Other than the new name and logo, we know nothing about this mysterious Wear OS. In version 12.5, which is the latest beta, you can see changes to both the name and logo.

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Here's more about the new visible changes coming to the search bar.

For a while now, we've heard reports about the shrinking Android smartwatch market. Google is promoting the Android Wear devices in the same way they have promoted Google Pay. However, thanks to lackluster hardware that was released to debut Android Wear 2.0, the platform's kind of been in a rut for over a year now.

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