French fashion icon Hubert de Givenchy, who was known for designing Audrey Hepburn's so-called "little black dress", has died, according to reports.
His family - his father was the marquis of Givenchy - had hoped their son would become a lawyer but the young man, who stood 1.96 meters (6 feet 5 inches) tall, was drawn to fashion and design from a young age, moving to Paris to study at 17.
Its current British-born designer Clare Waight Keller said that Givenchy was "not only one of the most influential fashion figures of our time, whose legacy still influences modern day dressing, but he also was one of the chicest most charming men I have ever met". A year later, he met Hepburn on the set of the Billy Wilder's Oscar-winning comedy Sabrina, which formed the genesis of a friendship that would span four long and successful decades.
De Givenchy was born on February 21, 1927 to an an aristocratic family in the provincial city of Beauvais, AP reports, and founded his label in 1952.
Givenchy lived in a Renaissance chateau near Paris.
Givenchy set the template for ladylike chic in the 1950s and 1960s, and his restrained style still informs the way Britain's Queen Elizabeth II and older American and Chinese socialites dress.More news: India is world's largest arms importer
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The French fashion tour de force is credited for popularizing the classic LBD.
The announcement of his death came from the Givenchy fashion house, which is now owned by French luxury goods group LVMH.
Givenchy ready-to-wear collection debuted in 1954, and de Givenchy went on to create the iconic "Balloon coat" and the "Baby Doll" dress in 1958.
In 1988, he sold his namesake brand to LVMH which owns Louis Vuitton but remained the lead designer until 1996. It went on to acquire Givenchy Parfumes later too.
He was succeeded by controversial designer John Galliano, who held the position for less than a year, before making way for Alexander McQueen and, subsequently, Julien Macdonald.
The designer's nephews and nieces, and their children, share Mr Venet's grief, his statement added.