Are Dems Blowing The Cambridge Analytica Story Way Out Of Proportion?


Zuckerberg has vowed to "step up" to fix problems at the social media giant, as it fights a snowballing scandal over the hijacking of personal data from millions of its users.

Facebook reportedly knew about the data harvesting in 2015, and asked companies holding the data to delete it - but had no way of making sure that they actually did delete it.

Facebook CEO Mark Zuckerberg responded to the controversy earlier this week, pledging that the social network would take a number of measures to further protect users' data in the wake of the scandal. Cambridge Analytica was also allegedly involved in manipulating the public during the Brexit referendum in the United Kingdom, as well as during multiple different political events in Kenya, Brazil, Mexico, and other countries around the world. "The big tech companies need to abide by the law and we are strengthening the law". With this move, users can turn the platform's link with third-party apps off so that they don't have access to the user's account and its information. Any restriction on collecting, storing or using that data could hurt Facebook's business.

"It's such a shocking difference for company employees who are used to having esteem for where they work", said Eric Schiffer, chairman of Reputation Management Consultants, a consulting firm, and who has been speaking with people at Facebook.

Aleksandr Kogan, a Cambridge University researcher, conducted what looked like a harmless survey through a personality testing app - This Is Your Digital Life - on Facebook in 2014.

Chris Cox, Facebook's chief product officer, said the situation was "extraordinarily serious" for the company.

That information is valuable to advertisers wishing to target social media users.

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"The Ministry of Electronics & Information Technology, Government of India has issued a notice, in the first instance, to Cambridge Analytica, wherein the serious breach of propriety and misuse of data meant to profile and influence voting behaviour has been highlighted", an official statement said.

"Facebook announced that it will stand down its search of Cambridge Analytica's premises at our request", Denham said in a statement late Monday.

As you can see, Snow hasn't been too kind to Zuckerberg in the past, particularly following Facebook's involvement in the spread of fake news and false information during the run up to the 2016 U.S. presidential election.

Facebook said it discovered last week that Cambridge Analytica may not have deleted the data as it had certified.

A data analytics company has harvested information from more than 50 million Facebook users.

"I'm really sorry that this happened", Facebook CEO Mark Zuckerberg said.