Apple to acquire Texture, the 'Netflix for magazines'


Human editorial teams also work for the company's podcasts app and Apple Music.

An Apple spokeswoman said that the tech giant didn't have immediate plans to integrate Texture's content into Apple News, the company's news aggregator app, and that the deal had not yet closed.

Apple Inc will buy digital magazine service Texture, which lets users read titles for a monthly subscription fee, the iPhone maker said on Monday. It's not clear if Apple will charge users to access these magazines, as Texture now charges $9.99 a month for the service.

- Offline reading. Download issues then enjoy them without an Internet connection.

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If you're interested in trying it out, you should know that some of the magazines part of the Texture app include National Geographic, GQ, People, Vogue, Wired, Sports Illustrated, Men's Health and a lot more.

The focus for Apple will be on telling great stories with its video programming, which is why the company is committing to longer-form videos. More notable is the connection this gives Apple to major publishers such as Conde Nast, Hearst, Meredith, and News Corp which may pay off in the future as Apple makes efforts to expand their reach.

Texture is available on both iOS and Android, and Apple says it won't take down its Android platform, according to Recode. "We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", said Apple's Eddy Cue, announcing the acquisition.

In 2015, Loughlin and his company, Next Issue Media, raised $90 million, $50 million of which came from the private equity firm KKR after its subscription magazine app was rebranded to Texture.