The new feature is similar to what Snapchat has done, adding to the long list of features Instagram has "mirrored", most notably Stories and filters in Stories.The Verge has noted that some users switched from Snapchat to Instagram because they wanted to get away from screenshot alerts.
Total Story Views in the past week, month and year to date. It means creators will have greater insights into who is actually following them on Snapchat so they can tailor their content accordingly and, ultimately, make more money. A truck company might not care if a creator has 200,000 views a day, but if they can show those views come from men age 25-34 in the Midwest who like the outdoors, the business could pay $50,000 for the creator to feature their trucks in their Snaps.
Snapchat needs the support of these creators more than ever before. "In 2018, we are going to build more distribution and monetization opportunities for these creators".More news: Netanyahu responds to police calling for his indictment
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Instagram has launched several new features in the past few weeks.
One of the ways that advertisers said Snapchat has distinguished itself is the app's "discover" tab, a prominent section of the app that spotlights short videos from outlets such as ESPN or the New York Times. It only began verifying some with a special emoji on their name a year ago, and there's still no revenue sharing options like creators find on YouTube and Facebook. Reacting to the backlash a spokesperson from the application told to CNN, "Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in". The Internet personality, known for his drawings, has been testing Snapchat's new analytics and he says that they have helped him "create content that is better served for my Snap audience". But that could be expensive, provide incomplete data, or require creators to turn over their login details. Nick Cicero, CEO of analytics company Delmondo, says he's seen an increase in engagement for both Discover publishers and verified accounts since the redesign.
If public figures get on board with the changes, that may help keep users from abandoning the service.