PAD MAN in Theaters in NY on February 9

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They are not aware about the menstrual hygiene. It is based on the short story The Sanitary Man of Sacred Land in Twinkle Khanna's book The Legend of Lakshmi Prasad, which is inspired by the life of Arunachalam Muruganantham, a social activist from Tamil Nadu who introduced low-priced sanitary pads. It opens with an awestruck Sonam Kapoor trying to come to terms with the fact that how can a man be so obsessed with "chumming, ' as menstruation is commonly called". All actors in the movie are very good especially Akshay Kumar.

Twinkle Khanna's stand on the matter made things worse, after which she issued an apology. While Aamir obliged immediately, he in return tagged and asked Shah Rukh Khan, Salman Khan and Amitabh Bachchan to pose and promote the film and spread awareness about the subject. I think it is too easy to point a finger at somebody else and say what they are not doing.

And you know what happened? Your period - something that is not just natural, but the normalcy of which also indicates the health of a female to a large extent.

In Between the various Taboos in the society, the most unfortunate one is the Menstrual cycle of women.

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At pharmacies and department stores, tampons and sanitary pads get the same treatment reserved for condoms - they are handed to customers discretely wrapped in black plastic bags kept on hand simply for the objective of saving them any embarrassment. Ranveer Singh, Deepika Padukone and Shahid Kapoor starrer Hindi film has already cross Rs 230 crore mark on Indian box office.

Girls and women on their periods who do not have access to sanitary products are being forced to stuff tissues and even socks down their underpants. Surely, our grandmas, moms, teachers can all be attributed a part of the blame in giving birth to this stigma surrounding periods, even in our own minds. But despite the undeniable urgency of Lakshmi's onerous mission, neither the single-minded reformer nor the goal that he sets himself assumes the heft it should have.This, however, has little to do with the overall quality of the film.

Featuring Radhika Apte and Sonam Kapoor in leading role alongside the Khiladi actor, the latest Bollywood celluloid is facing minor box office competition with Sanjay Leela Bhansali's newly released Hindi offering "Padmavat".

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