Google shipped 3.9 million Pixel phones a year ago, IDC says


And it's just a sliver compared with the 77.3 million iPhones Apple sold in the last quarter alone.

Meanwhile, Google's success is also more evident when we look at the Essential Phone, which managed to sell less than 90,000 units in nearly the same time period as the original Pixel.

However, IDC's latest Worldwide Quarterly Mobile Phone Tracker report (via @fjeronimo) suggests that sales of Google Pixel devices doubled in 2017, reaching a total of 3.9 million units.

That's for both Pixel generations, mind you, and the year as a whole, although the number doesn't come straight from Google.

Apple also has a retail empire, with 499 stores across 22 countries.

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On one hand, selling basically every Pixel phone you make is a good thing, but Google probably would have sold a lot more if it had met the demand.

The Pixel phone series is a testament to that, the pinnacle of Google's ambitions to date.

Previous year saw Google unveil the Pixel 2 and 2 XL handsets to take over from the original Pixel phones that launched back in 2016. "The Essential Phone only shipped 88,000 units in 2017".

Francisco Jeronimo, the IDC research director that revealed the figure above, noted that shipments have actually doubled, but as The Verge's Vlad Savov points out it's still less than the iPhones sold in a week. People are much more willing to buy a cheaper product, and Google's nascent hardware brand might have a harder time convincing people to pay top-dollar. Jeronimo said Google doubled its Pixel sales in the past year. A big marketing push would definitely help, and so would distribution through major carriers.