Google set to show the potential of RCS at MWC 2018


Touted as the next-gen SMS service, Rich Communication Services (RCS) allows businesses to send a more meaningful message to Android users. RCS lets these businesses send out interactive messages to their customers.

Google continues to invest heavily into getting as many partners as it can to start using Rich Communication Services (RCS).

Among the organizations seeking to put those features and standards into action is Google, which is supporting RCS through its cloud-based Jibe platform. And Google said today it is working with partners around the world to bring those new capabilities to businesses in the United States, Mexico, Europe, and beyond.

Next week, 3C will be on hand at Mobile World Congress in Barcelona, Spain to showcase the power of RCS for brands.

Google has also been expanding RCS support into other continents over the past year. Companies from a range of businesses such as food, travel, retail and delivery services are using the program in the USA and Mexico.

Google set to show the potential of RCS at MWC 2018
Google set to show the potential of RCS at MWC 2018

To make it easier for brands to participate in RCS business messaging, we're creating an Early Access Program which will allow businesses to learn and build with the technology, influence the roadmap and standards, and be first to offer their customers an upgraded messaging experience. "Best of all, customers who have already opted in to SMS messages from a business get this upgraded experience automatically in Android Messages", Google said in a blog post.

Companies already testing RCS messaging with consumers include 1-800-Contacts,,, SnapTravel, and Subway. This means, for example, that a retailer can send handsome images of their products, rather than a text message, and even let the customer select and buy something, all without leaving the messaging app.

In 2016, Sprint became the first U.S. carrier to launch RCS-based SMS with Google to provide an iMessage rival on Android.

Google and other companies in its Early Access Program have also given demonstrations at other past events, including last year's MWC Americas. "But business SMS is limited to just 160 characters of text". They will be able to send interactive, useful, and even visual messages that will entice customers to get their product or service.

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