Taylor Swift adds second Philly show for July


Citing "overwhelming demand", MetLife Stadium announced a third show has been added for Taylor Swift's "Reputation" tour.

In markets like Los Angeles, Swift has sold 110,000 tickets for her May 18 and 19 concerts at the Rose Bowl, an increase of 36 percent over her 2015 visit, where she performed six shows at Staples Center for 81,000 fans. Fans who register and have been previously verified via Taylor Swift Tix will receive priority access ahead of any new registrants.

'We're trying to figure out how to sell tickets in a more modern way, ' Ticketmaster exec David Marcus told the music outlet last month.

Swift's reputation took a hit in 2016 after it was alleged she lied about giving Kanye West permission to call her a "b*tch" in a song, her album Reputation still garnered excellent sales - so it is unlikely this is the rationale for the poor ticket sales.

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According to Billboard, if ticket sales continue at this pace, Taylor's Reputation Stadium Tour has the potential to earn a staggering $450 million (£331 million) - which would make it one of the highest-grossing tours of all time. "There are hundreds if not thousands of tickets left for every show".

Philadelphia isn't the only city getting an additional Swift concert.

Under the revised sales strategy, Swift and her team will get more of the money spent on the show, with fans not having to buy them through scalpers. On Ticketmaster, tickets for the first two July shows range from around $130 to be nestled high in the upper deck to more than $2,000 for floor seats.

"Sales so far have been a mega disappointment", one music industry insider told The Post.