Target launching same-day delivery in first markets February 1

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The service includes groceries, electronics, home products and "essentials", which the companies define as small items that aren't groceries, such as toiletries, hand soaps and similar household items.

Beginning on February 1, 2018, Shipt will deliver from Target stores in Tampa and South Florida.

Other stores that rely on Shipt for grocery delivery - such as Meijer Publix, Kroger, Harris Teeter and H-E-B -may feel a little seasick about feeding Target's bottom line.

Target delivery also will be available next month in Gainesville, Daytona Beach, Fort Myers, Gulf Shores, Jacksonville, Naples, Orlando, the Titusville-Cocoa area, St. Augustine, Tallahassee and the Palm Beach area. To celebrate the addition of Target to the Shipt marketplace, new Shipt members who sign up prior to expansion will receive an annual membership for $49 (regularly $99). This is especially a concern for Target, whose grocery fulfillment operations have lagged behind brick-and-mortar competitors like Kroger and Walmart - both of which offer store pickup at more than 1,000 locations and are quickly expanding their services. The move comes after Target's acquisition of Alabama-based online delivery platform Shipt.

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The locations that will offer same-day delivery have not been announced.

Founded in 2014, headquartered in Birmingham, AL, and operating in more than 72 USA markets, Shipt is a membership-based grocery marketplace and same-day delivery platform that allows customers (who pay $99 per year) to place online orders for fresh food and household essentials like cleaning supplies from nearby stores.

"Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier", Target CEO John Mulligan said. Deliveries of less than $35 have a fee of $7 per order and Shipt prices vary slightly from in-store prices.

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