NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming. He projected a $900-million take in ad revenue, which he said would be a record for a Winter Olympics.
"So if there are players that choose to kneel, they will be shown live".
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With that, why wouldn't they want to hire Pink (or P!nk, if you prefer the way that she likes to spell her name these days) to sing the National Anthem?
"The biggest challenge would be if you got socked with a major snowstorm on Super Bowl Sunday that would make it hard for people to get to the game". National Football League ratings dropped 9.7% to roughly 14.9 million viewers per contest during the 2017 season - an even steeper decline than the year before, when ratings fell 8%, according to Nielsen. The event last year, which was broadcast by 21st Century Fox, drew 111.3 million viewers, slightly down from the 111.9 million a year earlier.
The anthem protest conversation reached new heights following Donald Trump's comments and tweets demanding that teams remove any players who choose to kneel.
Lovinger said he expected that that February 4-Super Sunday-would set a single day record for media sold.