Terry Mango of Stockholm, Sweden took to Facebook to respond to the criticism behind the ad, which featured her son modeling a green hoodie with "Coolest Monkey in the Jungle" splashed across the chest.
Yesterday, rapper The Weeknd cut all ties with the brand following the controversy.
"That's my son. I've been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this", she said, according to a screenshot reported by BET. This time, the company goes on to say "Our position is simple and unequivocal-we have got this wrong and we are deeply sorry", while further admitting "we clearly haven't come far enough". "You can not try to defend my son and use the same words to describe me".
"It is obvious that our routines have not been followed properly".
"Maybe it's just one of those mistakes that one makes. The image has been removed from all online channels and the product will not be for sale in the United States", the company said in a statement.
And so, in that way you may think that there is nothing wrong with the image, and that it is actually more racially prejudiced to take the image down, because it was never intended as a racial slur.More news: 'Meltdown' CPU vulnerability fix has 'negligible' performance impact on Google's cloud infrastructure
More news: Bill Clinton Joins Calls for Release of Reuters Journalists in Myanmar
More news: Raiders to hire Jemal Singleton as running backs coach
"We appreciate the support of those who have seen that our product and promotion were not meant to cause offence but, as a global brand, we have a responsibility to be aware", wrote H&M in a statement to Fox News. I see a Young King!
"We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong", the National Basketball Association superstar went on.
H&M is in hot water after they posted a racist photo on their website, and their celebrity collaborators are quickly jumping ship. The image showed a version of the boy with a crown on his head with an updated slogan on his hoodie which read, "Coolest king in the world".
The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be "ashamed".