"Meet LG's new Rollable 65" OLED display

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The reason for this is the use of OLED or organic light emitting diode display. We're assuming this means the TVs will also offer HDMI 2.1, which is necessary for connecting components compatible with HDR10+, though the company didn't mention that specifically. The monitor will be showcased at the Consumer Electronics Show (CES) 2018, to be held in Las Vegas, Nevada.

Now The South Korean giant is planning to introduce the world's largest 88-inch 8K OLED display, according to Engadget. Among the biggest announcements so far are huge and rollable TVs. Scott Huffman VP, Engineering, Google Assistant, took to the stage to talk about Google's partnership with LG in products like the upcoming ThinQ AI speaker, a new LG Tone Active headset which will have a dedicated button for Assistant. That's why a strong holiday season and some new big-screen products can move the needle for this company - taking share prices along for the ride. The TV looks like something out of a futuristic movie but LG has shown that this technology is near.

LG has unveiled its vision for a fully artificially intelligent home, from super-sharp TVs to smart fridges, dishwashers and helpful robots. It was an 18-inch "rollable" TV sporting 1200x810 resolution. But now its latest - and much larger - display can roll up, too. The company also didn't like us looking behind the display. Hisense, TCL, Samsung and Sony will make an an appearance at the event later today.

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Interestingly, Samsung's enormous 146-inch TV, The Wall, has a panel where each bulb can be switched off. Now the company is back at CES 2018 this year with an even more impressive version: a 65-inch OLED TV with the same rollable function and a 4K resolution. And, this is a reason why LG is building a new production facility in Guangzhou, China to develop OLED panels.

IHS noted that during the weeks surrounding Black Friday, LG dropped the price of its entry-level B7 series 55-inch and 65-inch 4K OLED TVs by US$200, pricing its lowest tier 55B7 model at US$1,499.

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