LG Axes Phone Strategy, Now "As Needed"


LG wants to "retain existing models longer" with the release of additional variants, for example. Then around six months later, we'd see another flagship phone from the company which usually proved to be more powerful and capable. Any new strategy at this point can only do good for the company: it's experienced nothing but revenue loss from its mobile division for the past eleven quarters.

2018's show brought the usual haul of new colors, phones that existed in other markets now announced for the U.S., niche devices and midrange models.

Though its upcoming LG G7 is still expected to make an appearance this year, LG has announced that it will no longer strictly adhere to a regular yearly cycle for its flagship smartphone releases, as reported by The Korean Herald. Jo also said that there are plans for keeping high-end smartphones in vogue for longer by using different methods such as releasing more variants of said models.

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LG has traditionally released devices around the same time as its South Korean rival Samsung, but after beating the Galaxy S8 to launch in 2017 with its LG G6, and still (by all accounts) getting trounced by it in sales, it's little surprise that this strategy is being rethought.

We'll have to wait for February's Mobile World Congress to see which flashy new models buyers will drool over in the next year. After all, it has been available South Korea since last June but has yet to leave the comforts of LG's home country.