Although her daughters have opted for the lighter hue time and time again, it was a shock to see Jenner shy away from her signature deep brunette cropped cut.
Until now. Taking to Instagram earlier this week, the Kardashian/ Jenner matriarch debuted the fresh update to her iconic pixie 'do with the caption: "January 2nd back at work here we go!"
Stylist Appleton definitely makes it seem like Jenner's platinum blonde is the real deal this time.
The reality star is now back wearing what appears to be a real version of the shade.
That and she runs a Kardashian-Jenner empire worth hundreds of millions.
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"Of course I didn't trust them, she added".
Daughter Kim Kardashian West is also blonde at the moment, so maybe she's channeling some of those vibes??
Jenner, 68, told Piers Morgan's Life Stories that, when she sent a copy of her memoir The Secrets Of My Life to Kim before publication, it did not include the last few pages in which she "talked about gender confirmation".
"I thought this was Kim!" while another said "Kim in 30 years".
Morgan asked: "They didn't know that you had actually had the surgery?"
In a tell-all interview with the former athlete, the outspoken telly presenter taunted her with an old action figure doll of her American Olympic hero former self, Bruce Jenner, rolled out after his 70s sports win.