Instagram now lets you send its Snapchat-inspired 'Stories' directly to WhatsApp


"We're always working to make it easier to share any moment with the people who matter to you", a Facebook spokesperson told TechCrunch.

"You now have the option to share your Instagram Stories to your Facebook Stories".

Well, Instagram is now testing this feature with a small number of users, and, there's no word on when it will be rolled out to all the users around the world. "The night topped last year's live broadcast activity, with people sharing 47 per cent more live videos than last year", Erin Connolly, Product Manager at Facebook, wrote in a blog post on Wednesday.

Facebook - which owns both Instagram and Whatsapp - is testing a way for users to post Snapchat-like decorated photos, videos, and GIFs on both apps. The feature is available for both iOS and Android platforms. According to reports, Facebook is now testing a similar thing between Instagram and WhatsApp. Because business Pages can't create Facebook Stories, their Instagram Stories also can't be cross-posted, but there are signs that Facebook may soon allow Pages to create Stories.

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This new feature will work by using the public API (application program interface) which will allow developers to integrate WhatsApp with third-party apps.

Earlier this month, Instagram started experimenting with recommended posts.

The new feature will enable Facebook to expand their user base and will help them to provide a better user experience. However, they still have to press "send" to publish the story there. Only some Instagram users are spotting this feature at this time, and they all appear to be in Brazil. Facebook somewhat addressed that by making it possible to cross-post Instragram Stories to Facebook Stories, though how many users are taking advantage of that ability isn't clear. These posts show up in your timeline, but they're not from people that you now follow.