Gucci Just Opened A Stylish New Restaurant


The restaurant sits in the Gucci Museo, located at the Palazzo della Mercanzia between the Piazza della Signoria and the Piazza di San Firenze. Gucci Osteria, a 50-seater restaurant in Florence, is part of Gucci Garden, a multi-level venture that also has a museum, 30-seat cinema, boutique and gift shop, all housed inside the 14th-century Palazzo della Mercanzi. Under the eye of creative director Alessandro Michele, the Italian fashion house has once again found its footing to become one of the most talked about brands in fashion today.

On January 9, Italian fashion label Gucci opened the doors to its first fashion-food venue. The "Gucci Garden" displays vibrancy of the brand's history, doing so in a well-curated, interactive art gallery.

Turning left at the entrance leads to the Gucci Osteria, a restaurant by three-Michelin-starred Chef Massimo Bottura, famous for his Osteria Francescana in the centre of Modena and for his soup kitchens.

So, what does a menu of a Gucci restaurant look like? For the junk food addicts, Gucci Osteria also includes creative interpretations of hot dogs and burgers and a selection of worldwide cuisine-Peruvian tostadas and pork belly buns being the stars of the show. The Galleria is organized by theme rather than chronologically so vintage pieces are positioned alongside newly-designed ones.

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The partnership was also borne from the longtime friendship between Bottura and Gucci president and CEO Marco Bizzarri.

If there's one thing we weren't really expecting Gucci to hop on, it was the restaurant train. "We decided to make the space a laboratory where you have all the elements with which to creatively experiment", says Frisa.

The Gucci Garden in Florence will be open to the public seven days a week for an entry free of €8 (app. $10), half of which will be donated to various restoration projects around the city of Florence.