Cashier-Free Amazon Go Draws Shoppers - and Some Questions


For example, Amazon Go, which opened in Seattle Jan. 22, promises to be a "new kind of store with no checkout required", - saving consumers time and patience they typically spend waiting in line to pay at traditional brick and mortar stores. Grocery store unions have been critical, but Amazon says if the idea catches on, millions of cashier jobs in the US can be re-purposed. The store, announced back in 2016, is equipped with cameras and sensors on the ceiling to make the shopping experience fast and easy. To shop at Amazon Go, a consumer needs an Amazon account, the free Amazon Go app - which is available on the Apple App Store, Google Play, and Amazon Appstore - and a recent-generation iPhone or Android. With Amazon's Just Walk Out Shopping experience, consumers use the Amazon Go app to enter the store, take the products they want, and go.

Hours after the opening, the technology did miss its first item. After buying a few items from the store, she found out that she had not been charged for a yogurt. After grabbing their items, customers are free to walk right out. She tweeted about the error and even got a reply from the yogurt's company.

Amazon has been deliberate with Amazon Go, taking 14 months to fine-tune the store in a beta test open only to Amazon employees.

Do you have any people working in the store?

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On Monday morning, many customers waited in line to get to see Amazon's new creation.

Amazon did not reveal its plans to launch other Go stores and also stated that it will not use the technology at its recently acquired retail chain Whole Foods.

For grocers, the store's opening heralds another potential disruption at the hands of the world's largest online retailer, which bought high-end supermarket chain Whole Foods Market a year ago for $13.7 billion.

Reuters quoted Amazon Go vice president Gianna Puerini as saying: "This technology didn't exist".