The recently fired coordinator was with the Denver Broncos in the same role prior to landing with the Bills.
The Buffalo Bills on Friday fired offensive coordinator Rick Dennison, the team announced. They managed only three points in the wild-card loss to the Jacksonville Jaguars and failed to score more than 16 points in seven regular-season games.
Though the 17-year playoff drought for the Bills is all but over, the team will still need to shake things up to find some sort of fluidity on offense. Their running attack fell to sixth after leading the league the past two seasons.
Dennison joined the Bills last January after McDermott replaced Rex Ryan as coach. The Bills averaged 302.6 yards per game (ranked 29th) and 18.9 points per game (22nd). But McCoy took the Green Bay Packers' offensive coordinator job and was sacked midseason.More news: England to face Nigeria and Costa Rica in World Cup warm-ups
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Shula was on staff with McDermott in Carolina for six years, so there's an obvious connection there.
Other possible candidates include former Seattles Seahawks offensive coordinator Darrell Bevell, former New York Giants head coach Ben McAdoo, former Indianapolis Colts offensive coordinator Rob Cudzinski.
Campbell suggested that the Bills players were coached to do that, something Bills coach Sean McDermott called "unfortunate" on Tuesday and then followed up on during an appearance on WGR Radio. "We're still in the process of getting that accomplished".
The play resulted in an offensive pass interference penalty on wide receiver Kelvin Benjamin and the Bills settled for a field goal in the 10-3 loss. However, it also has been widely speculated that the Bills also will strongly consider making a change at quarterback and moving on from Tyrod Taylor this offseason. "In fact, the real honest truth was what we coached that week was to be poised", said McDermott.